Pinterest vs Instagram: Where Should Wellness Entrepreneurs Focus?
Your energy is sacred. So where should you spend it—on Instagram or Pinterest? If you're anything like me, you didn't start your wellness business to spend all day online. You started it to heal, serve, and create a meaningful impact. But with so many platforms calling your name, it’s easy to get stuck in "posting for the sake of posting" and not actually connecting with the right clients. Let’s change that. In this post, I’m breaking down the core differences between Pinterest and Instagram—two of the most popular platforms for wellness entrepreneurs—so you can decide where to focus based on your energy, audience, and offer.
Why This Question Matters for Wellness Entrepreneurs
I used to feel bad for not "being everywhere." I'd see other coaches on Instagram every day and think, "Should I be doing that too?" But I learned something important after getting burned out a few times: not every online place works for every business owner. Especially if you're sensitive to energy, doing what everyone else does just won't work for you. Choosing the right platform isn't about doing more. It's about doing what fits you best, and letting that smart plan do the heavy lifting.
The Instagram Breakdown – Visibility, Connection & Momentum
Instagram is a powerful tool for connecting in the moment. If you want to build awareness for your brand, grow relationships, and show your personality, this platform can do a lot for you.
What Instagram Does Well:
You can get noticed quickly with short videos (Reels), temporary posts (Stories), and live broadcasts.
It helps you build a community through real, daily interactions.
It's great for coaches, energy workers, and service providers who sell by building trust and talking with people.
I've seen how just one short video (Reel) can bring in many direct messages (DMs) in a single day. But this does need you to put out consistent energy.
What's Hard About Instagram:
Content moves very fast—most posts only stay visible for about 24–48 hours in the feed.
It needs daily effort to grow (posting, commenting, replying to DMs).
It's easy to compare yourself to others and feel like you're not doing enough.
If you're naturally outgoing, love connecting, and enjoy sharing stories, Instagram might feel like the right place for you. But if you're more introverted or get tired easily from too much energy input, it might start to feel like a full-time job.
The Pinterest Breakdown – Searchability, Longevity & Quiet Power
Now let’s talk about Pinterest—my favorite secret for steady, long-term growth.
Many people think Pinterest is like other social media, but it's actually a visual search engine. This means your Pins can appear for new people months, or even years, after you first post them.
What Pinterest Does Well:
Pins are evergreen—they keep working and bringing people to you long after you first put them out there.
It's great for blog posts, free gifts (lead magnets), or digital items you sell.
It's perfect for people who are more introverted or like to plan, as you can create a lot of content at once without needing to be 'on' all the time.
As a digital marketer and Reiki teacher, I love how Pinterest lets me plant energetic seeds and watch them grow without constantly being live.
What's Hard About Pinterest:
It takes time to see results at first—you'll need to be patient.
There's no live connection like comments or direct messages.
You need to learn about keywords (what people search for), good pictures, and how to set up your work at the beginning.
But once you have a good collection of Pins, the visitors to your site become steady and happen on their own. This is a dream for busy business owners balancing healing work, content creation, and life.
Energetic Alignment – Matching Your Platform to Your Personality
This part isn't talked about much, but it's the most important. Ask yourself:
Do I enjoy being 'on' and visible every day? (Think Instagram)
Do I prefer to create content quietly, all at once, behind the scenes? (Think Pinterest)
Which platform makes me feel lighter, not heavier, in my body?
For me, Instagram drained my energy when I tried to post daily without a clear purpose. But when I used it alongside Pinterest—where my blogs and free gifts could live for a long time—I found a balance that finally felt like something I could keep up with.
What Do You Sell and How? (This Is Key)
Let's make it simple:
You don't have to choose a platform just because it's popular. Pick the one that helps your sales plan and matches your energy levels.
Can You Do Both? Yes—But Do This First
It's tempting to want to grow on both platforms. But unless you have a team or a lot of extra time, it can quickly feel like too much.
Here’s what worked for me:
Start by focusing on ONE platform first.
Then, use that content again on other platforms in smart ways. For example:
Turn a blog post (which works well for Pinterest) into a series of pictures (a carousel for Instagram).
Share how you design your Pins on Pinterest as a short video (Reel) on Instagram.
This lets you reach twice as many people without doing twice the work.
My Personal Experience (What I Chose and Why)
At first, I put all my energy into Instagram, and it did get me some attention. But I also felt tired and burned out from creating so much content.
When I switched to Pinterest and focused on making timeless resources that felt right (like blog posts and free offers), I noticed:
More regular visitors to my site.
More people signing up for my email list.
A calmer feeling in my body.
Now I use Instagram for sharing stories and building a community. And I use Pinterest as my engine for being seen over the long term. Finding that balance has changed everything for me.
Your Next Aligned Step
So—Pinterest or Instagram? The choice comes down to your goals, your energy, and what you offer. If you love being in the moment and connecting right away, Instagram is a great choice. If you want steady growth that happens more quietly over time, Pinterest might be your platform. You don't need to be everywhere. You just need to be where it truly fits you.
The Energetic Edge of Pinterest for Wellness Businesses
Here's a secret many spiritual business owners miss: Pinterest doesn't just bring people to you—it fits perfectly with the natural flow of your sacred business. On Pinterest, you don't need to 'perform' or put on a show. You get to be the teacher, the guide, the light—and let your content work behind the scenes. This gives you time to serve clients, enjoy a walk outside, or take care of your own healing. Imagine people finding your content months after you first posted it! That's the energetic magic of marketing based on what people search for.
Which Platform Gets You More Clients—Pinterest or Instagram?
Want help planning your next 30 days on the platform you choose? Grab my free guide: '30 Days of Aligned Content Prompts' and get a roadmap that respects both your business and your energy. [Get it here]
If you want to attract more of the right clients without getting burned out, Pinterest offers a special benefit: your content can be found through searches and it gets stronger over time. Unlike Instagram, where your content fades quickly, Pinterest images (Pins) can appear in search results for months (or even years!). This brings in visitors long after you first post them.
When used with a blog post, free gift, or product page, Pinterest becomes a strong way to guide sales for:
Wellness coaches and healers who sell digital products.
Reiki or yoga teachers sharing blog content about energy.
Spiritual business owners wanting to grow an email list automatically.
On the other hand, Instagram is excellent at building connections and trust quickly. This is especially true if you offer live sessions, one-on-one services, or group coaching programs.
Tip: If you're launching a course or workshop, use Instagram to create excitement. Then, use Pinterest to help people find and sign up for it over the long run.
Choosing where to focus isn't about picking the most popular app—it's about finding the platform that best fits your business, your energy, and what you imagine for the future.
