Creating Magnetic Messaging That Attracts Your Dream Clients
When I first started marketing my spiritual business, I thought being "professional" meant sounding polished. But no matter how many templates I followed or how clearly I explained my services… my content fell flat.
The real shift happened when I gave myself permission to speak how I actually speak — from the heart, not just the head.
That’s when the right clients started showing up. People who felt me. People who said things like, "I don’t know why, but I just knew I had to work with you."
That’s magnetic messaging. It’s not about using fancy words. It’s about using words that feel like you. Let’s explore how you can create messaging that draws your dream clients in — and helps them feel safe saying "yes."
What Is Magnetic Messaging?
Magnetic messaging is content that naturally draws in the right people because it speaks to who they are and what they truly want. It doesn't try to force or beg for attention. Instead, it shows the energy of someone who is clear, sure of themselves, and deeply connected to their purpose.
In the wellness world, magnetic messaging isn't just about using common terms like "aligned" or "high-vibe." It shows your ideal clients that:
You understand what they're going through.
You've been on a similar journey to the one they're starting.
You're offering them a helpful connection—not just trying to sell something.
Try this journaling idea: What message would I share if I wasn't afraid of being too much, too gentle, or too "out there"?
The 4 Elements of Magnetic Messaging
1. Authentic Language That Reflects Your True Voice
Stop taking your voice out of your message. If you're gentle and grounded, speak that way. If you're energetic and bold, let that show! People don't hire you because of how pretty your designs are; they hire you because your energy feels like the right fit for them.
Your voice doesn’t need to be perfect. It needs to be real. When I stopped using typical "coach-like" words and started speaking how I truly talk to clients (using phrases like "softening," "energetic clutter," "you’re not broken"), I began attracting people who truly understood and connected with me.
Your ideal clients don’t need you to sound like everyone else. They need you to sound like you.
2. Speak to the Transformation, Not Just the Offer
Instead of saying, "6-week healing program for women with trauma," try saying, "Imagine waking up without carrying the heavy emotional weight of the past." That’s a transformation. It helps people see and feel the result, not just understand what the program is about.
Try describing what life looks like after someone uses your service:
More peaceful mornings
Feeling like they deserve love
Having the confidence to charge what they're worth
A business that finally feels good to manage
People don't just buy products—they buy what those products do for them. Your words should show that.
3. Emotionally-Resonant Language That Connects to Their Beliefs
The strongest messages talk to someone’s deepest beliefs. For example, your ideal client might be thinking:
"I’m not ready yet."
"I need to heal more first."
"What if no one sees me as a real business owner?"
Your message can gently give them a new, more helpful belief: "You’re not behind. You’re aligning." This makes your content feel personal, even when many people are reading it. Your audience should see themselves in your words, almost like looking into a mirror they didn't know they needed.
4. Language That Filters for the Right Clients
Magnetic messaging isn't about attracting everyone. It’s about attracting the right people. Try using words that help people know if it's for them:
“This is for you if…”
“Not for you if…”
“If you’re the kind of person who…”
For example: "This is for the gentle-hearted spiritual business owner ready to stop hiding and start selling—with soul." You're not trying to leave anyone out. You're simply being clear. And being clear builds trust.
Energy First, Then Strategy
Your message won’t truly connect if your energy isn't behind it. If you're posting just because you feel you have to, copying others, or questioning every word… your audience can sense it.
Here are a few energetic practices to shift your mindset before you write:
Take a few deep breaths or do a short Reiki session to ground yourself.
Hold a crystal (like blue lace agate or citrine) while thinking up ideas.
Journal first and ask: "What does my audience truly need to hear today?"
Light a candle or play soft music to create a special writing space.
I once launched a service that got no interest—because I felt unsure and hesitant while writing about it. A week later, I posted a direct, honest message that came straight from my heart. It sold out within 48 hours. Same offer. Different energy.
Crafting a Simple Magnetic Message (3-Part Formula)
Try this simple formula the next time you're writing a short bio, social media caption, or introduction:
1. Your 'I help…' Statement: Be clear about who you serve and exactly how you help them.
Example: "I help energy healers turn their wisdom into money without getting burned out."
2. Address a Common Belief: Name a thought or struggle your audience might be having.
Example: “You don’t need a huge audience. You just need the right message.”
3. A Call to Action (CTA) for Transformation: Invite them to take a clear next step that leads to a positive change. Example: “Grab my free Client Attraction Playbook™ to start clarifying your message today.”
This mix of support, understanding, and a clear next step is what makes service-based content truly effective.
Why Magnetic Messaging Isn’t a One-Time Thing
Your message is like a living thing; it will change and grow as you do. You don’t need to get it "perfect" from day one. You just need to keep showing up and listening—both to your audience and to your inner knowing.
"Magnetic messaging isn't about reaching everyone. It's about truly connecting with the right people."
That’s how you attract ideal clients who stay with you, send others your way, and connect with your work at a deep, soul level.
Gentle Challenge: Say the Thing
What message is sitting in your Notes app or deep within your throat chakra that you haven't shared on Instagram yet? This week, I challenge you to post one piece of content that feels true, even if it feels a little scary. It doesn't need to be polished or perfect. Just true.
Want a Plug-and-Play System?
If you’re ready to start attracting clients with more ease and flow, grab my free Client Attraction Playbook™. It includes messaging ideas, energy alignment tips, and a simple way to write content that truly connects.
Because you don’t need to work harder. You just need to speak to the right people—in a way they can feel.
The Benefits of Magnetic Messaging for Wellness Business Owners
You’ll attract clients who truly appreciate what you do.
You’ll feel more confident showing up regularly.
You’ll stop doubting your content.
You’ll build deeper trust faster—even if you have a small audience.
You’ll feel less tired from creating content and see more aligned results (conversions).
Creating magnetic messaging isn't about doing more—it's about saying less, but making it mean more.
