Price with Purpose: Align Your Rates to Your Value

Why Your Price Isn't Just a Number (And What That Means)

Let me tell you a secret: I used to almost whisper my rates.

Not literally, but it felt that way. Anytime someone asked how much I charged for a session, I’d fidget, smile awkwardly, and say, “It’s $60... if that’s okay?” Most of the time, I’d even add, “But if that’s too much, we can work something out.”

Sound familiar?

Whether you’re offering Reiki, intuitive readings, coaching, or spiritual products, talking about your prices can bring up all kinds of feelings: Guilt. Fear. Self-doubt. Even shame. But here’s the truth I’ve learned—not just as a Reiki Master Teacher, but as a content strategist working with other spiritual entrepreneurs:

Your pricing is not just a number. It’s an energetic statement of your self-worth, your boundaries, and your belief in how much you can help.

When I finally stopped changing my prices based on how “nice” someone seemed or if I thought they could afford it, everything changed. I started attracting clients who respected the space, honored the work, and showed up ready for real change.

If you’ve been struggling to find the right price or feel unsure about what your work is worth, this article is for you. We're going to explore how to shift your thoughts about money, set rates that feel right, and ground your pricing in energetic honesty—not just pushing hard or being scared.

The Energy Behind Money (and Why It Matters)

Money is energy. Think of it like a current—something that flows, moves around, and grows stronger with your intention.

When we hold fear or shame about money, that energy tightens up. When we welcome it with clarity and a sense of what feels right, it flows much more easily. As healers and spiritual guides, many of us were taught (sometimes directly, sometimes just subtly) that helping others means you should sacrifice. We might hear that “healing isn’t about money” or that asking for payment is selfish or greedy.

But energy doesn’t care if something is "good" or "bad." It simply responds to your intention.

Pricing is simply a way to exchange energy. You’re not charging for your time; you’re creating space for a transformation to happen.

Think about how it feels to give when your own cup is full, compared to when it's empty. When your prices are right, you can serve from a place of having more than enough. But when your rates are too low, you start to lose energy—feeling resentful, tired, or not appreciated.

5 Signs Your Pricing Is Out of Alignment

You don’t need a big chart to know when something feels off. If any of these sound familiar, your current prices might not be aligned with you:

1. You hesitate when saying your price out loud. If your voice gets quieter, your body tenses up, or you try to explain why you charge what you do, that’s your gut feeling telling you something.

2. You keep changing your rates depending on the client. This creates confusion and a lack of trust—both energetically and professionally. Being inconsistent makes your authority weaker.

3. You attract clients who disappear, ask for lower prices, or don’t actually do the work. Pricing that isn't aligned often attracts energy that isn't aligned. When you don't value what you offer, they won't either.

4. You give away sessions because of guilt or just "to help." Being generous is wonderful—but when it becomes a way to avoid receiving, it will lead to feeling completely burned out.

5. You feel resentment after a session. You leave feeling drained, not appreciated, or wishing you hadn’t agreed. This is a clear sign to adjust your prices.

Quick Body Check-In: Say your price out loud right now. Now, pause. How does your body feel—open and light, or tight and uneasy? Your nervous system never lies.

How to Align Your Pricing with Your True Value

There’s a difference between feeling confident and trying too hard to prove yourself. You don’t need to "prove" what you're worth—but you do need to understand and stand firm in it.

Aligned Pricing Helps You Attract Dream Clients and Grow Your Spiritual Business

When your pricing matches your true value, something powerful happens: you stop chasing clients and start attracting the right ones. These are clients who are ready, committed, and energetically a good fit for the big changes you help them make.

This isn’t just about raising your rates—it’s about building a spiritual business that can last, one that honors your time, energy, and gifts.

Aligned pricing:

• Creates energetic boundaries that protect your time and prevent burnout.

• Helps you attract dream clients who value your work and show up fully.

• Positions you as a trusted guide, not just someone who’s "available for hire."

• Supports your ability to grow your income through offers, packages, and digital products that feel right.

• Builds a business that feels both sacred and stable.

Whether you're a Reiki practitioner, intuitive coach, holistic healer, or soul-led entrepreneur, pricing from alignment is one of the most powerful shifts you can make. It’s not just a business plan—it’s an act of energetic self-respect.

If you’re ready to step into receiving in an aligned way, start by looking at your current offers, tuning into your energy, and updating your prices to match the real transformation you truly offer.

Because your work is sacred. And you deserve to be supported while sharing your gifts.

Here’s how to look at your value in an energetic (and practical) way:

• Price the transformation, not your time. It’s not about minutes on a clock—it’s about what changes during and after the session. People pay for results, not hours.

• Factor in the invisible work. Think about prep time, emotional effort, training, holding space, energetic clearing. All of that is real and deserves to be recognized in your price.

• Own your energetic gifts. Whether it’s intuitive insight, making people feel safe, or bringing deep clarity—you bring something unique. That’s a big part of your value.

• Use language that shows your power. Don’t call it a “little session” or say “just $47.” Words matter. Your energy flows where your confidence goes.

Journal Prompt: “What do people feel, know, or become after working with me?” That’s your true value.

What to Charge: Energetic Pricing Tips That Feel Good

So how do you pick a number that feels both right for your soul and helps your business last?

Here are some practical and energetic tips:

• Choose clear, aligned numbers. You don’t have to price everything at $97. Maybe $88, $122, or $144 feels better to you. Trust your gut feeling. Whether it's "angel numbers," "frequency pricing," or just simple whole numbers—choose what feels energetically clear for you.

• Create levels or bundles. If you're still gaining confidence, start with smaller offers and gradually work your way up. Offering packages creates a sense of deeper commitment (and allows for greater results).

• Give yourself permission to grow. You are allowed to raise your rates. As your energy, experience, and how you embody your truth grow, so can your price.

• Try out your pricing in real life. Sometimes you won’t know until you give it a try. Start with a number, pay attention to how it feels during a few sessions, and change it if needed. Energy gives you information.

Energetic Rituals to Clear Pricing Blocks

This work isn’t just about changing your thoughts—it’s about your energy, your emotions, and what you feel in your body. Here are a few rituals I use often:

• Reiki hand positions over Solar Plexus + Root These energy centers are connected to your personal power and feeling safe. Holding these spots while repeating positive statements about your value helps to deeply anchor that energy within you.

• Affirmations to shift self-worth “I am worthy of plenty of money for the healing I provide.” “My work creates transformation, and I honor that exchange.” Say these while looking in the mirror. Say them after someone thanks you. Say them until they truly feel real to you.

• Visualization Close your eyes and see yourself receiving payment easily, with joy, and with appreciation. Feel the gratitude from your client. Let that feeling settle in.

• Cord-cutting + clearing rituals If you’ve ever been underpaid, taken advantage of, or told you're “too expensive,” that negative energy can stick with you. Cut energetic cords, burn old pricing notes, and release old stories that no longer help you.

Ritual Tip: Write down all the limiting beliefs you’ve held about money or pricing. Burn or rip the page. Then write down your new truth.

From Fear to Flow: My Personal Shift

I’ll be honest—raising my prices wasn’t easy. I had to face years of being taught to be "nice," to be "affordable," and to not make others uncomfortable.

But the moment I finally charged a price that felt right in my body, something clicked into place. A client booked right away and said, “It feels good to invest in something that feels powerful.”

They weren’t paying more because of the price itself—they were paying more because I showed up differently. With groundedness. With clarity. With belief.

You don’t need to fake confidence. You just need to get clear on what feels clean, open, and empowering to you—and stand firm in that feeling.

Final Thoughts: Your Price is a Mirror

Your pricing is an energy you carry—not just a number on a page.

It shows your boundaries, how much you trust yourself, how clear you are, and your readiness to receive. When your prices are aligned, you feel energized, empowered, and respected. You give from a place of having more than enough, not from feeling empty.

And guess what? Your clients feel that. They sense the strong container you’ve built—and they rise to meet it.

So if you’ve been second-guessing your prices, I invite you to pause. Breathe. Tune in.

And remember: You are the energy behind your offer. Price from your power—not your fear.